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Event & Brand Activation Coordinator
Location: Treaty City Brewery, Limerick City
Employment Type: Full-Time
Who We Are
Treaty City Brewery is more than just a brewery—it’s a movement. Rooted in Limerick’s medieval quarter, we brew exceptional craft beer and create unforgettable experiences. But we don’t just pour pints at Nicholas St.—our beers are flowing through some of the best bars in town, and we want to make sure they feel the love.
That’s where you come in.
We’re looking for an Event & Brand Activation Coordinator to run top-tier events at Nicholas St. while also strengthening our relationships with the bars that pour Treaty City beers. This is a dual role that blends event planning, sales support, and brand activation. You’ll be at the heart of our brewery’s growth—driving revenue, boosting brand presence, and making sure Treaty City beers are getting the push they deserve.
The Role
This job has two main parts:
  1. Nicholas St. Events – Plan and run killer events that bring people through the brewery doors.
  2. Trade Relations & Brand Activation – Build strong relationships with our external bar accounts, ensuring they feel supported and part of the Treaty City crew.
Key Responsibilities
Event Planning & Execution (Nicholas St.)
  • Plan and execute brewery events—tours, tastings, chef’s tables, and special nights that put Nicholas St. on the map.
  • Work with partner venues to develop collaborative events, like tap takeovers, beer festivals, and pop-ups.
  • Manage event logistics, bookings, and execution to ensure everything runs smoothly.
  • Maximize event revenue while keeping the experience top-notch.
Trade Relations & Brand Activation (External Accounts)
  • Regularly visit bars that pour Treaty City beers, making sure they feel supported and engaged.
  • Identify and pitch marketing collaborations and events to help drive sales in their venues.
  • Work with our marketing consultant to create promotions and activations that push Treaty City beers beyond the brewery walls.
  • Ensure staff in these bars are trained, excited, and knowledgeable about our beers.
  • Track opportunities to increase visibility and sales in external accounts.
Marketing & Growth
  • Implement creative marketing strategies that drive footfall to Nicholas St. while also boosting Treaty City’s presence across town.
  • Spot new revenue opportunities, whether through event ticket sales, merchandise, or brand activations.
Who You Are
  • A natural event planner with a solid background in event management, brand activation, or sales support (hospitality or beverage industry preferred).
  • A people person—you build relationships, open doors, and make things happen.
  • A self-starter who can juggle multiple projects and isn’t afraid to hustle.
  • A sales-savvy problem solver who can drive revenue through events and bar partnerships.
  • Passionate about craft beer and excited to spread the Treaty City story.
  • Flexible to work evenings and weekends—because that’s when the magic happens.
Ready to Join Us?
If you’re excited by the idea of running kickass events at Nicholas St. while strengthening relationships with the bars pouring Treaty City beers, we want to hear from you. Send us your CV and a cover letter telling us why you’re the perfect fit.

Sound like you? Apply today: Gustavo@treatycitybrewery.ie

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